Apple’s TV app may soon be getting an overhaul

apple is planning to turn its TV app into something more like Netflix.

arrive Mark Gurman, BloombergThe company will overhaul its Apple TV app later this year, probably around December, as part of an upcoming tvOS software update.

First, let’s take a look at Apple’s naming scheme for TV-related products. Apple TV is Set-top box hardware equipment you purchase and connect to your TV, and Apps available on Apple TV (set-top box) as well as Mac, iPhone and other TV operating systems. Apple TV+this is from Apple Streaming services It’s also a competitor to Netflix, HBO Max, and more.

Apple’s TV app currently offers content from Apple’s own TV+ streaming service, including original content such as Severance pay, tedso, silo, shrink, after party, bad sister, shapeshifter, Schmigadu!, Base, robbery, platonic, hijack, morning show, Invasionetc., as well as live sports channels, cable providers and other streaming services such as Disney+, HBO Max and Hulu.

But Apple also has dedicated apps on its Apple TV set-top box for buying and renting movies and TV shows. As part of the overhaul, Apple will discontinue these apps and remove the Movies & TV Shows section from the iTunes Store app on iPhone and iPad.

As a result, the new Apple TV app will become the primary hub for content on Apple TV and its other platforms. It will also update the app for other TV operating systems. The app itself looks a bit like Netflix, with a side panel on the left used to navigate various categories, but no other details, the report says.

The report failed to mention that Apple’s TV app and Apple TV+ are not available in all markets. It remains to be seen how Apple plans to leverage the Apple TV app and standalone apps for buying and renting TV shows and movies. in these markets.