X/Twitter Advertising Exodus: Sony Latest Hollywood Company to Exit Elon Musk Platform – Update

Updated at 6:09 p.m.: It appears that Sony Pictures has stopped running any advertising on X/Twitter for now.

We’re told the Japanese multinational conglomerate’s film studios made the decision within the past few hours.Sony is the latest Hollywood and tech company to leave the platform over X owners in a rising wave MuskAn explicitly anti-Semitic post was retweeted about 48 hours ago. Musk’s promise today of new protections against hate speech on X received some very rare praise from the Anti-Defamation League, but the moves don’t seem to be having much of an impact. Nothing can stop the growing corporate boycott.

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Here is the latest list of media companies that have confirmed suspending advertising on social media platforms so far:

Sony Pictures

Paramount Worldwide
Warner Bros. Discovery
walt disney company

We’ll update as more companies pull advertising and funding from Linda Yaccarino CEO’s platform…and there’s more to come.

Updated at 5:28 p.m.: Comcast/NBCUniversal joins Paramount Worldwide, Warner Bros. Discovery, The Walt Disney Company, Apple and Lionsgate in protesting X owner Elon Musk’s anti-Semitic posts two days ago . The media companies have confirmed they will be pausing advertising on the site. Social media platforms of the near future.

November 16, A group of more than 150 Jewish leaders Calls on large media and digital companies to “pause” and stop funding X through advertising spending, calling Musk and X a “danger.” The organization specifically calls on Apple, Google and Disney to take action.

The following is a list of media companies that have confirmed to suspend advertising on social media platforms so far:

Paramount Worldwide
Warner Bros. Discovery
walt disney company

Updated at 4:46 p.m.: The list of companies suspending advertising on X/Twitter continues to grow, with Deadline confirming that Paramount Worldwide has joined Warner Bros. Discovery, The Walt Disney Company, Apple and Lionsgate in protesting X owner E. Musk amplified anti-Semitic posts two days ago.

renew, 3:54 pm: Warner Bros. Discovery is the latest company to suspend advertising on X/Twitter after boss Musk amplified anti-Semitic posts two days ago. The company, run by David Zaslav, has decided to “pause” its advertising for the foreseeable future, a company insider told Deadline.

IBM has also suspended advertising on the platform, and Comcast Xfinity, Oracle and Bravo have reportedly joined the protests but have not responded to Deadline’s request for confirmation.

Read below to learn more.

Previously, 1:39 p.m.: More companies are suspending advertising on the X/Twitter site after reports it allowed ads to run next to pro-Nazi content.

Apple has decided to suspend advertising on the platform, Axios reported, citing sources at the company. An Apple spokesman did not immediately respond to a request for comment.

A spokesperson for Lionsgate also confirmed the Bloomberg report and said that Lionsgate will also suspend advertising on the platform.

The suspension comes amid outrage over X/Twitter owner Elon Musk’s amplification of anti-Semitic posts on Wednesday.

Media Matters first reported on ads from major brands appearing next to pro-Nazi content. These include IBM, Apple, Comcast Xfinity, Oracle and Bravo. IBM announced Thursday that it would freeze its advertising on X/Twitter. Comcast, Oracle and Bravo did not respond to requests for comment.

Progressive watchdog group Media Matters follows up a new report It lists numerous brands that have appeared alongside white nationalist content, including NBCUniversal, the NBA and Amazon.

Before: The White House responded to Musk’s comments earlier this week when he amplified an X/Twitter post promoting anti-Semitic conspiracy theories.

White House insider Andrew Bates said: “It is unacceptable to repeat the horrific lies behind the deadliest act of anti-Semitism in American history at any time, let alone after the deadliest day for the Jewish people since the Holocaust. It’s been months.”

Bates was referring to the 2018 shooting at Pittsburgh’s Tree of Life synagogue and the Oct. 7 Hamas attack on Israel.

Bates added, “We condemn in the strongest terms this abhorrent promotion of anti-Semitism and racist hatred, which goes against our core values ​​as Americans.”

On Wednesday, Musk endorsed an X/Twitter post in which one user wrote: “The Jewish community has been pushing a dialectical hatred of white people, claiming they want people to stop using this hatred against them.” The post promoted The “Great Replacement Theory,” or the claim that Jews wanted to bring non-white undocumented people into Western countries to reduce white influence. The convicted murderer in the Tree of Life shooting embraced this theory.

“You’re telling the truth,” Musk responded.

Musk later tried to clarify his post, calling the Anti-Defamation League a group that “unfairly attacks most Westerners, even though most Westerners support the Jewish people and Israel.”

X/Twitter has been grappling with a Media Matters report that revealed major brands have placed their ads next to pro-Nazi content on the platform, despite attempts by CEO Linda Yaccarino to keep the social Media sites promoted it as a safe space and IBM announced it was ceasing participation while investigating the report.

Other brands named in the Media Matters report — including Apple, Oracle, Xfinity and Bravo — have yet to announce their advertising plans. Spokespersons for the brands also did not respond to requests for comment.

The European Commission also froze advertising on the platform. “We are concerned that this type of content could appear and that our content could appear in inappropriate contexts, impacting the effectiveness of our communications and information,” spokesman Johannes Bahrke said.

Previously, Thursday: Elon Musk is again drawing ire for his X/Twitter post, this time agreeing with a user’s comment that Jews “hate white people.”

The tweet brought more attention to Musk’s X/Twitter and the spread of anti-Semitic posts after Hamas launched a terrorist attack on Israel on October 7.

IBM announced it was suspending advertising on the platform after a report by Media Matters revealed that ads from major brands were placed next to posts promoting the Nazi Party.

“IBM has a zero-tolerance approach to hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation,” a company spokesperson told the Financial Times and other media said in a statement.

Media Matters also published other posts showing ads for Bravo, Oracle and Xfinity next to pro-Nazi and pro-Hitler content.

Linda Yaccarino, the CEO of This is something we can do” and should all agree. When it comes to the platform, X has also been very clear about our efforts to combat anti-Semitism and discrimination. It has no place anywhere in the world Holy shit, this is ugly and wrong. Period.”

Yacarino has been trying to convince advertisers that X/Twitter is a safe place to place their ads. “We are always working hard to protect the public conversation,” she wrote on Tuesday.

But Musk’s post on Wednesday amplified a longstanding anti-Semitic trope about the Great Replacement Theory.

One user posted, “The Jewish community has been promoting dialectical hatred against white people, and they claim to want people to stop using this hatred against them. I don’t want to express any interest at all in the disturbing truth that Western Jews are gradually awakening to. .” “The minorities who support flooding their country don’t like them very much. You want to tell the truth to your face, that is.”

Musk’s response: “You’re telling the truth.”

Anti-Defamation League chief executive Jonathan Greenblatt wrote of Musk’s post: “As anti-Semitism explodes in America and rises around the world, use your influence to validate and Promoting anti-Semitic theories is undoubtedly dangerous.”

Musk later tried to defend his post, writing: “The ADL unfairly attacks most of the West, even though they support the Jewish people and Israel. This is because they cannot live up to their creed.” Criticize Western countries.” Minorities are their main threat. “Musk has previously threatened to sue ADL.

Musk was scheduled to speak at a conference on artificial intelligence at the Asia-Pacific Economic Cooperation summit today, but was replaced by John Kerry. Organizers said scheduling changes prevented his participation, so they rejected his offer to speak remotely.

The Center to Combat Digital Hate reported in an audit study released this week that after a week, X/Twitter failed to remove 196 of 200 posts it reported to platform administrators for violating its terms of service. Threats of violence against Muslims, Palestinians and Jews, as well as blatant anti-Semitic and anti-Muslim messages.

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