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TikTok is bringing its dedicated STEM source to Europe | TechCrunch


As TikTok continues to face growing pressure us and U.K., the company is demonstrating its commitment to cultivating educational content on its app. The company announced on Tuesday that it will expand its dedicated STEM sources across Europe, starting with the UK and Ireland. Launched in the U.S. last year.

STEM feeds will begin to automatically appear alongside the “For You” and “Following” feeds of users under 18 years of age. Users over the age of 18 can enable the STEM feed through the application’s “Content Preferences” settings. The feed includes English content with automatically translated subtitles.

TikTok said that since launching the feed in the United States last year, 33% of users have enabled the STEM feed, and one-third of teenagers visit the STEM feed every week. The app’s STEM-related content increased by 24%. Since the launch of the feed, nearly 15 million STEM-related videos have been posted on the app in the U.S. and globally over the past three years.

The company is expanding its partnerships with: common sense network and pointer Evaluate everything that appears in the STEM feed. Common Sense Networks will review content to ensure it is suitable for STEM feeds, and Poynter will evaluate the reliability of the information. Content that fails these two checkpoints will not be eligible for the STEM feed.

The launch of the STEM feed coincides with TikTok comes under criticism Show harmful content to children and young people, Rights groups accuse The app uses addictive design practices to keep users engaged for as long as possible.

In February, the EU stated Investigate whether TikTok Violation of the Digital Services Act, which includes rules to ensure user safety online. The committee is investigating whether the app does enough to deter minors from finding inappropriate content and determining whether its design choices could stimulate addictive behavior.

With today’s announcement, TikTok seeks to further establish itself as a hub of education for the app’s millions of young users as it seeks to push back against criticism from lawmakers around the world. The company has used STEM sources to counter claims that it is harmful. As TikTok CEO Shou Chew testified at two separate U.S. congressional hearings (one in March 2023 and one in January 2024), the service is targeted at younger users.



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