Samsung says Bixby isn’t dead yet

Apparently, Bixby isn’t dead yet.Samsung executives told CNBC The company is “working hard” to equip its voice assistant with artificial intelligence capabilities, suggesting it sees People who like Gemini As competition – not a replacement.

It’s good to know that because some of us are starting to wonder. earlier this year While Samsung announced a slew of new generative artificial intelligence features for its flagship phones, its voice assistant was rarely mentioned. Samsung and Google are also hyping up the Galaxy S24 phones, which use Gemini Nano, Google’s on-device artificial intelligence model. It would have been a stretch for Samsung to replace Bixby with a Google Gemini-powered assistant, but apparently, that wasn’t the plan.

“I think we have to redefine the role of Bixby so that Bixby can be equipped with generative artificial intelligence,” Won-joon Choi, executive vice president of Samsung’s mobile business, told CNBC, adding that it needs to be “smarter” and able to converse more naturally . As things stand, Samsung isn’t the only tech company rushing to incorporate artificial intelligence into its voice assistants — Apple expected to launch artificial intelligence-powered Siri at this year’s WWDC.

Meanwhile, the Galaxy S24’s AI features found their way into last year’s phones in the following ways: One UI 6.1 Update.Galaxy AI (the name of the entire package) is currently free.If Samsung indeed plans to do this Charges for its AI features in the future, it must offer more than what it can offer now. Whatever that vision looks like, Bixby seems to be a part of it.

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