commissioned report Tik Tok This confirms what we’ve all known since the social media platform went mainstream in 2020: TikTok fueled music streaming.
Conducted by entertainment data and research company Luminate “Music Impact Report” Boast TikTok’s positive impact on the music industry.Study finds TikTok users twice as likely to discover music and Share new music on social and short video platforms. This finding is not surprising, considering that songs often go viral on the platform as part of a challenge that encourages viewers to make their own videos of the songs.
It also said TikTok engagement was tied to an increase in streaming.This discovery coincides with TikTok’s New partnerships with Spotify and Amazon Music —A change of pace from last year’s rumors about TikTok’s own streaming platform “Tik Tok Music” -Indicates that the app’s goal is to further establish itself in the music industry.
Other findings include that nearly all TikTok users listen to music on streaming platforms, and many of them pay for these streaming services – 44% of TikTok users in the United States pay for streaming services, compared with 79% of UK TikTok users . The impact in music extends beyond the platform; across the 10 countries studied in the report, TikTok users were more likely to attend concerts and spend money on other music.
It’s safe to say that TikTok’s influence on our listening habits isn’t going away anytime soon.