The Marvel Cinematic Universe’s opening weekend took another hit.MiracleThe film only grossed $47 million from 4,030 theaters, setting the worst opening record in the superhero franchise’s 15-year history.
The MCU’s previous low was led by “incredible hulk, the second film in the series, grossed $55.4 million before inflation in 2008. The most recent, and perhaps more devastating, comparison is the recent DC superhero bomb “flashIt debuted in June this year with a box office of $55 million, and the global box office was only $270 million.
“Marvel,” which grossed $110 million at the global box office, may not even reach that mark, as audiences gave the film a B on CinemaScore and a 3.5/5 on PostTrak among general audiences. That’s the same rating as The Flash. This is the fifth time in the past eight theatrically released Marvel films that the film has failed to receive an A- or higher rating in audience voting.
As seen with this summer’s blockbusters like “The Furious,” “The Flash” and “Raiders of the Lost Ark,” movies that don’t score A’s or better with audiences often see their box office numbers drop dramatically. With Lionsgate’s “The Hunger Games: A Song of the Snake” opening next weekend and expected to gross more than $60 million in its opening weekend, Thanksgiving weekend will be followed by Disney’s “The Wish” starring, “Wonderland” ” may find itself suffocated by the coming competition.
This poor start can certainly be attributed in part to the recently concluded Screen Actors Guild and Television Dealers Association strike, which left “Marvel” stars Brie Larson, Tyna Paris and Iman Way Rani was unable to attend promotional events until the film’s preview day release on Thursday.
Larson did appear on “The Tonight Show” on Friday to promote the film after the walkout ended Wednesday night. She also made a surprise appearance at a pre-screening with Villani, but that could never make up for a full promotional tour at Comic-Con that they would have had in a non-strike timeline.
But beyond the strike, the response to the movies and streaming shows Marvel Studios has put out since The Eternals and Doctor Strange in the Multiverse of Madness has really damaged the once rock-solid goodwill of fans. Microcontroller.
Marvel has had some undisputed success this year, with “Guardians of the Galaxy Vol. 3” winning over fans and grossing $845.5 million worldwide, but “Ant-Man and the Wasp: Quantummania” is struggling (worldwide ($476 million at the box office) The poor reception for Disney+’s “Secret Invasion” is one of the other recent blows the series has suffered, making audiences less likely to check out future installments unless there’s strong word of mouth.
It’s hard to say where Marvel Studios will go from here, as it takes nearly eight months to get new movies to theaters due to strike-related production delays. With Deadpool 3 moved to July 2024, next year will mark the first time since 2006 that a movie based on a Marvel comic won’t open in theaters during the first weekend of May.
With the exception of Marvel, the rest of the top 5 has been retained. Universal Pictures/Blumhouse’s “Five Nights at Freddy’s” added $9 million in its third week. The video game adaptation topped the list with $127 million in domestic box office receipts. Even though it was released on Peacock, it’s still the highest-grossing horror film of the year.
AMC/Variance’s “Taylor Swift: The Tour” earned $5.9 million in its fifth weekend in theaters. While the concert movie is guaranteed to stay in theaters for at least four weekends, it has spent more time than that on screens in 2,494 theaters and has now surpassed the domestic total of “Mission: Impossible: Dead Reckoning.” , reaching $172.5 million.
A24’s “Priscilla” ranked fourth with $4.8 million in its third weekend, bringing its total to date to $12.7 million. The biopic of Elvis Presley’s wife, starring Callie Spaeny, will continue to expand at the box office as Thanksgiving approaches.
Paramount/Apple’s “Killers of the Flower Moon” rounded out the top five with $4.6 million, taking its domestic total to nearly $60 million. With Apple providing a budget of over $200 million, the box office is difficult to assess. The fate of Martin Scorsese’s critically acclaimed historical drama as Apple is more concerned with building Apple TV+’s reputation as a streamer of high artistic quality than theatrical revenue.