LinkedIn is testing a TikTok-like video source

LinkedIn A short video feed is being tested, following in the footsteps of many other apps that are trying to be like Tik Tok.

TikTok, which has more than 1 billion users, has thrown the social media app into chaos for years. Instagram, Youtubeand Even Netflix It’s an attempt to emulate TikTok’s winning formula: the app’s vertical video streaming and the way it inspires daily trends and conversations.

LinkedIn Confirmed to TechCrunch It was playing with video sources, which was first discovered by strategy director Austin Null. In a post on LinkedIn, Null shows a short demo The content of the feed looks a lot like a TikTok or Instagram Reels feed. The vertical feed, currently in beta, appears under the new Videos tab in the app. These videos are like other LinkedIn posts, and users can like, comment, or retweet them.

It’s unclear when the feature will be rolled out to the wider LinkedIn community. Founder and startup founder Karina Hsu Also shared the demo on Xwriting, ”[it] It feels like TikTok for work—currently a mix of inspirational podcast clips and current events. “

LinkedIn continues to grow Your own community of influencers In recent years, podcasters, career coaches and business owners have regularly posted a variety of content on the app and attracted a large following. The company told TechCrunch that users are primarily looking for more videos for learning and development purposes. More and more young people are studying, which is also home to a wealth of career-related content. Now, LinkedIn wants to step in by going the vertical video route.

On the other hand, the platform has tried in the past to imitate popular features without success, e.g. LinkedIn Stories — One aspect of Snapchat/Instagram that doesn’t make much sense for professional networking.

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