Kim Kardashian relaunches beauty brand with Skkn by Kim

Kim Kardashian has skin (er, Skkn) in the beauty game again.

more than two years later Close KKW Beauty In August 2021, the reality star re-entered the makeup industry on Friday, launching Skkn by Kim Makeup.

The brand launched Classic matte eyeshadow palette ($50) and two pout products— Soft matte lip gloss ($32) and lip liner ($22)—a shade reminiscent of KKW Beauty’s most popular lipstick.

“I think you always have to be true to yourself and I always, always just want to be neutral,” the star said tell hustlenoting that she’s “never going to be that person with red lips and all these bright things, like purple eyeshadow.”

In addition to going for a minimalist palette, the star herself is now opting for a less glam look, as she told the outlet she doesn’t get professional makeup done “as often anymore.”

The collection includes lipsticks and lip liners. KIM’s SKKN


Skkn by Kim soft matte lip gloss

“Things have definitely changed over the years,” she added, “I really enjoy wearing makeup and wearing it lighter than I probably would. I do work a lot, though.”

The reality star-turned-mogul keeps her schedule packed, and her makeup follows her Skims Brand Launches Hilarious Valentine’s Day Underwear and Loungeweara campaign starring Lana Del Rey.

In the years after KKW Beauty closed, she also entered the world of skincare Skkn’s cleansers, serums, and more.

Skkn by Kim Classic Eyeshadow Palette

Skkn by Kim Classic Matte Eyeshadow Palette

Skkn by Kim lip liner

Skkn by Kim lip liner

“I feel like my vision is finally coming true,” she tells Bustle. “When I launched as Skkn by Kim, I thought people were going to be like, Oh, this is just skin care products… But I always knew we were developing all the products. “

As for whether her children will one day inherit the empire? “I want them to be involved, but I also want them to do whatever makes them happy,” the star said. Admit a change of mind About once, daughter North West was asked to try a specific beauty product.

“I think back and sometimes I remember asking my daughter to wear red lip for Christmas,” she said. “Would I do that now? Probably not.”

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