Jenna Bush Hager admits her 10-year-old daughter is obsessed with TikTok skin care products: ‘The Playground is a drugstore’

Jenna Bush Hager said her little girl does more than rinse and repeat.

this mother of three TODAY admits her 10-year-old daughter Mila is one of thousands of Generation Alphas Kids are obsessed with controversial skincare trend.

“All these kids 12 and under are apparently addicted to skin care?”USA Today” did a story”, her co-host Hoda Kotb prefaced a conversation about kids trying skin care products that have gained popularity through TikTok.

“Even that little headband, my kids want it,” Bushhag said of the foam headbands trending on social media.

“Let me go ahead and make this clear,” she continued, “I have kids who are into skin care. They don’t have cell phones. They don’t even have iPads. So this is happening, it’s spreading…”

“At school?” Kotb asked.

“Well, I think it spread from TikTok, but it’s spreading into the pores of our culture,” Bushhag claimed.

Jenna Bush Hager attends Kendra Scott’s Little Yellow Library at Sal Abbracciamento School PS 108K in Brooklyn, NY on November 1, 2023 project. Image courtesy of Getty for Little Yellow Library

Bushhager said even though the former first daughter’s children don’t have social media, they learned Maintenance craze Through their friends.

“My Mil daughter told me that she went to Target yesterday with a friend. She said, ‘Look what I bought. This mini Aquaphor, how cute is it?'” she recalled.

“I just thought, ‘Where did we come from?’ And she said, ‘Why don’t you care about this? Why didn’t you care when I told you about the scrubs I bought?'”

Jenna Bush Hager and her husband, Henry Hager, have three children. Jennbarger/Instagram

“I said, ‘Mila, because you don’t need it. Look at your beautiful skin. You don’t need it,'” Bushhag explained.

She continued: “My child is not Spend hundreds of dollars at Sephora, but they will go to CVS and Target. “

Kotb, the mother of daughters Haley, 6, and Hope, 4, wondered why kids were turning to so many products they didn’t need, like acids and retinols.

“It’s seeping into the pores of our culture,” Bushhag said of Gen Alpha’s obsession with Sephora skin-care products. Jennbarger/Instagram

“But where’s Barbie? Where’s Nintendo?” she begged to know. “It’s so weird to me that their playground was a drug store, and when we were kids, we wanted to go there, like a toy store.” “We’ll wait.”

Bush Hager continued to blame younger generations for being influenced by what they see on social media.

“My kids don’t have TikTok, but they still love it,” she said. “Their friends get TikTok, and then it becomes part of our culture.”

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