‘Gag City’ is Nicki Minaj’s viral triumph | TechCrunch

Welcome to Gag City, a pink metropolis home to fans and brands.

In the days leading up to the release of Pink Friday 2, Nicki Minaj’s fifth studio album and the sequel to her debut LP Pink Friday, which was released on Friday, Twitter was awash with AI-generated pink cityscape picture. Bal, this dreamy faux utopia ruled by Minaj and her Barbz, broke through the confines of Twitter stan and became a viral meme that brand accounts immediately used for their own marketing—promoting Minaj’s album for free.

Is this a real Stan-led hype campaign for Minaj? Is this a game engagement exercise for the album and label? It’s clear that virality is a win for Minaj, manufactured or not.

It started in September, when Minaj teased the album’s cover art online. The image features Mina sitting in a pink subway car, floating through pink clouds, with a futuristic (and obviously pink) city skyline in the background.

She and her Babz Start mentioning The release of the album “Gag City”, nbc news report, a reference to gay slang for being overwhelmed with surprise. One might get choked up from witnessing a stunning costume change or listening to a perfect record like “Pink Friday 2.” Ahead of the release, stans began posting images of an AI-generated pink concrete jungle, teasing that fictional characters and celebrities were arriving in Funny City in anticipation of Minaj’s album.The first of these photos was released on December 1, according to reports Know your memesa fan account shared a image A pink plane marked “Gagg City” flew over an equally pink skyline.

In the days leading up to the release, Minaj told fans to “get ready to land” and teased a description of her pink utopia. Babz responded with an AI-generated performance of his descent into Gag City.

User X (formerly Twitter) began crafting narratives about the residents and government of Gag City. One of the users posted a picture of Barbz attacking Pink House, another user Described as the fandom’s own January 6th. other posted a photo of pink-clad citizens protesting on the streets of Gag City, calling on Minaj to release the album’s tracklist.While some may think Gag City is a utopia, there is an account posted a picture Mina, a housewife, distributes CDs of her albums to poor children in the “suburbs of Gag City,” suggesting that class divisions also exist in pink society.

Funny City is also abuzz with stan battles, with fans of pop star rivals posting photos of their favorites vying for Minaj’s seat at the head of city government.In homage to Greek mythology, an account posted a picture A Trojan horse decorated in Beyoncé’s “Renaissance” disco pattern.

It’s a simple trend that’s hard to miss, and brand accounts are starting to join in the Gag City hype. Chili’s posted a picture The rose-colored smoke billowing from the restaurant made me wonder if there was air pollution in Gage City. wheat thins, Baskin-Robbins, dunkin donuts, Pizza Hut, red lobster, Oreo, Soldier(??)this Empire State Building There are countless others who have posted their versions of Funny City.

For one thing, memes tend to disappear the moment brand accounts start adopting them—there’s nothing more annoying than seeing a funny joke turned into a corporate-friendly marketing ploy.The image generated by artificial intelligence is Already morally controversialcritics have raised concerns An artificial intelligence generator trained on a work of art without the consent of the work’s artist.The artist also Brands criticized Use AI-generated art instead of commissioning real human artists to create works.Although commercial use of AI-generated art is legal, Copyright law related to artificial intelligence Almost non-existent, this is Often seen as a bad move Beloved by many in the art world.

On the other hand, this is free promotion for Mina, and as a lifelong Barbara who ran a stan account for Pink Friday in her adolescence, I consider this a win.

Nicki Minaj is an artist who has been involved in controversy throughout her career. Posting negative comments about the COVID-19 vaccine In defense of her husband Kenneth Petty convicted sex offenderShe may be a talented artist, but her troubled history distances her from the family-friendly public figures brands are more likely to endorse.

But in Gag City, Minaj lets brands do all the marketing for her. Pink Friday 2 is an artistic marvel in its own right (although I may be biased), but the free promotion it received as a viral meme is especially staggering. Over the past few years, artists have been struggling to get their songs on TikTok by Popularity to increase engagement with their work. Audiences have begun to boycott. “Gag City” wasn’t expected to be this summer’s hit song to drive streaming plays—the song was removed just enough so that non-fans could enjoy it while still surrounding the album it was promoting.

Brand Twitter tends to turn interesting trends into advertising opportunities, taking organic community interactions and posting releases that are clearly designed to go viral. This can be annoying, but in this case, it works to Mina’s advantage. This week, everyone wants to go to Gage City.

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