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Faddom raises $12M to help enterprises map IT infrastructure | TechCrunch


When IT is responsible for on-site servers, knowing what you have and where it is is not a big issue. For most people, it’s a physical machine in a closet or server room, but as infrastructure becomes virtualized and moved to the cloud, figuring out where to put the infrastructure becomes more difficult.

Fashionis an early-stage Israeli startup that helps companies map their infrastructure regardless of where it is located and helps them visualize connections and dependencies, targeting mid-sized enterprises. Today, the company announced it has raised $12 million in Series A funding.

“The core of Faddom is to create a simple and easy-to-use unified map that covers all dependencies and environments,” Faddom co-founder and CEO Lanir Shacham told TechCrunch. “By dependencies I mean every IP [address] What moves around your network, and every socket that’s opened in your network and the direction of the connection, that’s the most critical thing,” he said.

The end result is a two-way picture of the environment, including physical servers, virtualized servers, and cloud infrastructure, which can often be grouped together by business application to allow IT staff to understand exactly what they have in terms of infrastructure and how it works Collaborative Work Once the map is in place, companies can use this information for a variety of tasks, such as infrastructure change management and migration, cybersecurity and compliance.

It defines the target market as companies with hundreds to thousands of employees, managing 100 or more servers, and revenue ranging from $100 million to billions of dollars. “Typically their IT won’t be that big. Usually their budget will be very low, and there’s usually no innovation for this type of market segment,” he said.

What’s more, they claim to keep the average price around $15,000 to $20,000 per year, a price point the startup believes gives target companies of this size access to sophisticated technology that would normally be out of their reach. Pricing is based on map size, so the more complex the environment, the more customers may pay.

Shacham admits it’s challenging to get investors to buy products targeting this market, but their growth so far suggests they’re starting to gain traction. After launching in 2021, Faddom has 100 customers to date, growing annual revenue 300%, reporting $1 million in annual recurring revenue (ARR) to date.

The company closed a $12 million Series A round in September and has grown from 23 to 30 employees, including seven recent hires. Tentative plans are to have 50 employees this year, but Shacham said that will depend on how quickly the business continues to grow.

The funding comes from Viola Ventures, NFX and an unnamed group of industry angel investors



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