Elon Musk says artificial intelligence chatbot Grok will be available to all premium subscribers on X this week | TechCrunch

Following Elon Musk’s xAI turn Open source its Grok large language model In early March, X’s owner said on Tuesday that the company, formerly known as Twitter, would soon make its Grok chatbot available to more paying subscribers. Posts on XMusk announced that Grok will be available to Premium users this week, instead of just Premium+ as before.

The move could signal a desire to compete more directly with other popular chatbots, such as OpemAI’s ChatGPT or Anthropic’s Claude. But it could also indicate that X is trying to increase its subscriber count. The news comes as data shows that fewer and fewer people are using Platform X, making it difficult to retain those who do. According to the latest data from Sensor Tower, According to NBC News, U.S. usage of X was down 18% annually as of February and down 23% since Musk acquired it.

Musk’s war on advertisers may also have hurt the company’s revenue prospects because Sensor Tower Discovery As of October 2022, 75 of the top 100 U.S. advertisers on X will no longer spend their advertising budgets on the platform.

Providing access to AI chatbots may prevent X users from fleeing to other platforms, such as decentralized platforms Mastodon and Bluesky, or Instagram’s Threads, which are rapidly gaining traction due to Meta’s resources Over 130 million monthly users As of the fourth quarter of 2023.

Musk didn’t say when Grok would be available to X users, saying only that it would be “available” to all Premium subscribers “later this week.”

X Premium is Mid-level subscription of the company Pricing starts at $8 per month (online) or $84 per year. Previously, Grok was only available to Premium+ subscribers for $16 per month or $168 per year.

Grok’s chatbot may appeal to Musk followers and heavy X users because it answers questions about the topic Usually a no-go zone for other AI chatbots, such as conspiracies or more controversial political ideas. It will also answer questions with a “rebellious streak,” as Musk describes it. Most notably, Grok has access to real-time X data – something competitors cannot offer.

Of course, if X is losing users, the value of that data may diminish under Musk.

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