Entertainment

Concert tickets are expensive. Experts say how rising ticket prices are preventing music fans from “finding community”.


Gone are the days when saving your weekly pocket money guaranteed you a spot at your favorite artist’s concert. Now, according to experts, Ticket prices are higher This is far beyond the capacity of our wallets.

“Ticket prices are skyrocketing. We have to think about accessibility and inclusivity for everyone,” concert and festival promoter Jack Resnico told Yahoo Entertainment, noting that those most affected are fans who can’t afford the fees.

“This is more than just a concert,” he explains, “it’s a safe space to find community, where people can relax, be themselves, and make new friendships that will last a lifetime.”

Even more troubling, adding economic principles commonauthor Dirk Martelthe financial and emotional toll these higher costs take on families, 80% of them Financial conditions are statistically worse now than before the coronavirus pandemic Bloomberg.

“I don’t think that’s going to end well for a family that’s taking up multiple seats in a very expensive venue and making it happen on a budget,” he told Yahoo Entertainment. “But the music industry is a business, and you You end up paying for your entertainment in some way, shape or form.”

Taylor Swift performs on stage in Brazil.

Taylor Swift performs on Brazil’s groundbreaking Eras Tour, which will generate sales of over $1 billion in 2023. (Buda Mendes/TAS23/Getty Images for TAS Rights Management)

This is already clear. Morgan Stanley’s estimateConcert and movie box office sales added an estimated $8.5 billion to the U.S. economy last summer alone, thanks in large part to record-breaking tours such as Taylor Swift’s journey of timesBeyonce’s renaissance world tour and movies like this Barbie and Oppenheimertwo of which swept the audience at the box office.

About average $1,400 Swift’s Eras Tour becomes the highest-grossing U.S. concert tour of all time, including Sales exceed $1 billionAlthough it stimulates prosperity In cities across the country, due to Ticketmaster website crashes and Resale prices are ridiculously high.

Beyoncé fans faced similar challenges when trying to attend the Renaissance World Tour. Some have chosen to fly overseas for the European leg of the tour for a fraction of the price of one of her stops in U.S. cities.

For example, Lonnell Williams paid $400 for a ticket to Stockholm, while in Atlanta it would have cost nearly $1,500.like he said today In May 2023, the entire trip to Europe – including hotels, flights and food – cost him “less than $1,000.”

Likewise, Beyoncé fan Ray Matt Dingras flew from Kansas City, Missouri, to Hamburg, Germany, to avoid a potential Ticketmaster accident similar to what Swift fans experienced: “I’m not taking any chances,” he said . Want to meet Beyoncé. “

“An artist is more than just a person”

Despite the criticism, experts say it’s not distribution companies and concert venues that actually set ticket prices, but the talent themselves.

“Artists have been pricing themselves in to make things more affordable for fans — tickets are often priced under $40,” a Ticketmaster spokesperson told Yahoo Entertainment in an email interview. “That’s well below what scalpers are reselling tickets for, which is typically 2 times the original price.”

Martel points out that if artists set their prices too high, they risk losing the trust of consumers. Just ask Bad Bunny. received strong opposition last year when Fans sigh on TikTok Tickets for his concerts sell for more than $1,500 on Ticketmaster.

“When you price a product so high that your best consumers don’t reflect it, or when you relegate it to a secondary party that then makes an inferior product, your brand suffers, That’s bad for you,” Martel explained. “The best musicians are the ones who really realize this.”

This does not mean that distribution companies No Tickets are sold on secondary market websites at the request of the artist. In 2019, Live Nation admitted advertising billboard Although extremely rare, it legally transfers concert tickets to resellers at the request of the artists involved, in an attempt to keep the tickets “near face value” and away from the secondary market of scalpers.

To be clear, artists has long been accused of making money from his concerts By touting the best seats on resale sites, often splitting the profits between themselves and promoters.The new legislation is called “Fans First” Actis seeking to change that by requiring ticket sellers and resellers to disclose fees, provide proof of purchase, determine whether the seller is the original purchaser, and provide full refunds if an event is cancelled.

Bands like Pearl Jam and U2 have taken matters into their own hands by enforcing stricter ticket transfers, using Ticketmaster denomination redemptionallowing fans who can’t attend the show to sell tickets at the price they paid.

Martel said there’s a lot artists can do to help. “They can do things in the community, give free concerts and spend time [rarely visited] “Or they can find a way to change the world.”

Jack Harlow performs on stage at Last Stand in America Jack Harlow performs on stage at Last Stand in America

Jack Harlow performs on the U.S. stage during the final U.S. stop of his “Come Home the Kids Miss You” tour in Atlanta. (Paras Griffin/Getty Images).

For example, Jack Harlow recently wrapped up his annual “No Place Like Home” tour in his native Kentucky, making a point of stopping in small towns across the state, Fees as low as $5 per ticketMartel said Swift “supports organizations” and “advocates for her fans to be politically active,” which goes a long way toward increasing consumer loyalty.

“Performers are loved for their personal identity and ethos. Artists are not just a person, they are basically the embodiment of who people want to be. That’s really important,” he said.

feedback

Venues and organizers are aware of the risks they face if ticket prices continue to soar and are taking interesting steps to deal with it.

“Some venues are understanding and willing to allocate more compensation to the event or be able to give more concessions on fees to create an inclusive space,” said Resnicau, who organizes New York City’s premier Pride celebrations, planet pridePartner with venues to raise funds for nonprofits through bar revenue, adding $1 per drink, which goes directly to charity. He also successfully encouraged talent to allocate a certain number of free tickets to participants who volunteered several hours at the bar. Nonprofit organization of their choice.

Such strategies appeal to Gen Z viewers, who are “more concerned about giving back to society” than older generations, Resnico said. They also take comfort in knowing that any additional costs – whether for the bar or the box office – will disappear. For a good cause not for the artist’s pocket.

“You’re going to see more of this,” he said of philanthropic partnerships, “and I think that’s going to change the landscape.”





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