Apple Vision Pro expected to launch in late January/early February | TechCrunch

We’ve known about the Vision Pro for over half a year (not to mention years of rumors), but Apple’s first “spatial computing” device is one of the biggest question marks in consumer electronics heading into the new year. Priced at $3,499, when the headset was unveiled at WWDC in June, a release time frame of “early 2024” was given, but the company has not given more specific information since then.

Apple Oracle Ming-Chi Kuo Holiday gifts provided in advance On December 24, he believed the system’s release date would be “end of January/early February.” The analyst said that the first batch of Vision Pro will be shipped to Apple in about a month, with total shipments for the year being about 500,000.

company’s precise target It remains an open question this year. About a month after the device was released, reports surfaced that Apple had lowered its forecast from about 1 million units to “less than 400,000 units.”

Even the updated 500,000-unit figure is too small for a company of Apple’s size and influence. Keep in mind that the company should ship more than 200 million iPhones this year.

Vision Pro, however, is widely considered the biggest bet of Tim Cook’s 12-year tenure as chief executive. Not only was it a completely new category and form factor for the company, but it was also prohibitively expensive, even for customers accustomed to spending money. Additional charges for Apple products. Add to that the fact that VR has failed to live up to expectations for decades, and you’ve got an uphill battle.

Kuo called Vision Pro “Apple’s most important product in 2024.” That’s a hard claim to argue with, considering years of speculation and all the time and money the company has undoubtedly invested in these headphones.

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