Apple reportedly strikes a deal to make Amazon pages cleaner

Apple strikes deal with Amazon to strip rival ads from iPhones, iPads, MacBooks and other products according to a report InsiderThe agreement makes search results and product pages for Apple devices clearer than those of competitors.

While Amazon still lists competing products on search results pages for Apple products, it limits the ads it places above, below and between results. For example, when you search for the iPhone 15 on Amazon, you’ll only get a banner at the top of the page and another advertising banner at the very bottom. Searches for competing devices, such as the Samsung Galaxy S23, will show up among other products and services on the results page. advertise.

Amazon’s search results for Apple products have almost no ads.
Screenshot by Emma Ross/The Verge

In addition to cleaning up Apple’s search results, Insider Points out that Amazon has cut advertising Apple product page Apple product pages are relatively ad-free, instead advertising “products related to this item” and items rated “4 stars and above.” This is not the case with product pages from companies like Samsung.yes often stuffed There are recommended products from other brands at the bottom of the page.

Ad-free page stems from 2018 agreement Apple manufactures products to sell According to Amazon InsiderIn an email previously released by the House Judiciary Committee, Jeff Wilke, Amazon’s former retail chief, wrote, “We understand that Apple does not want to drive sales of competing brands on search or detail pages… On the detail page, we understand that Apple does not want to see any product placement that recommends non-Apple products.”

Apple spokesman Fred Sainz confirmed the arrangement. edge, stating that it limits advertising to the space for certain Apple-related queries. It’s unclear whether Apple will compensate Amazon for the ad space it takes up — and if so, how much. After all, Wilk said in an email to Amazon, “Apple needs to purchase these placements or compensate Amazon for lost ad revenue.”

The ‘junk’ ads Amazon places around its marketplace are one of them Conduct Noted by the Federal Trade Commission In an antitrust lawsuit against the company, the company said it “raked in billions of dollars through increased advertising even as its service to customers continued to deteriorate.” By avoiding advertising as much as possible, Apple could be more competitive than Amazon. other retailers on.

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