Apple, Disney and IBM to suspend ads on X after Musk’s anti-Semitic tweets

Apple is suspending all advertising on X, formerly known as Twitter, two days after owner Elon Musk responded to anti-Semitic posts on Twitter, the Wall Street Journal reports enthusiastically agreed. Axios.

According to one person, Apple’s ads ran alongside tweets praising Adolf Hitler and the Nazis. Report Released earlier this week. Film studio Lionsgate said it would also pause advertising on X. IBM made a similar move the night before. “New York Times” report Disney will also suspend spending on social media platforms.

The billionaire CEO of Tesla and SpaceX wrote on Wednesday that a tweet accusing Jews of hating white people was “the real truth.” The White House condemned Musk’s comments on Friday morning, calling them “abhorrent.”A coalition of more than 150 rabbis calls for appleDisney, Amazon, Oracle and other companies stopped advertising on social networks in response to Musk’s tweet.

The iPhone maker has been one of the social network’s largest advertisers, spending as much as $100 a year on the social network as of November 2022, when Musk acquired the company, according to Bloomberg. The company said it had “substantially stopped” advertising on X in December 2022.although Advertising analytics data tells a different financial storysince then, Twitter’s business plummets, advertisers fled one after another, regulators blocked it, the number of users dropped, and the number of employees was less than 50% of Musk’s previous level. Researchers have documented a disturbing increase in the number of anti-Semitic and racist posts on social networks in the wake of Musk’s disastrous acquisition.

In December 2022, Musk feuded with Apple over a decline in Apple’s online advertising, and he wanted to know if the CEO Tim Cook His employees “hate free speech in America.” He tweeted a meme about “war” with Apple at the time, but later deleted it. Soon after, Cook invited Musk to Apple headquarters, and the two seemed to have reached a détente.

IBM, one of X’s largest advertisers, announced it would stop advertising on X X Thursday. The company made the decision in response to a report from liberal watchdog Media Matters, which found that ads from both IBM and Apple appeared alongside hate speech. In response, Musk called Media Matters an “evil organization.”

Linda Yaccarino, the CEO of Musk’s name was used and his name was not mentioned. However, tweets.

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