Alex Cooper is Skims’ latest promotional star. The brand is cementing its place “in the fabric of pop culture,” one celebrity photoshoot at a time.

When Skims announced a new ad campaign, the internet took notice.

kim kardashianThe brand is best known for its range of lingerie, loungewear and shapewear, and the influencers involved create buzz that extends far beyond the products they model.

On March 25, Skims released an ad campaign for its new bridal store, starring mega-popular show host Alex Cooper. call her daddy podcast.she is #2 Podcast on Spotifybut not the traditional celebrities usually chosen for big advertising campaigns.

Skims’ press release said Cooper was the “perfect” model for the campaign “not only because of how she connects herself to people and moments in culture, but also because of her own personal cultural relevance.” This seems to be the case for Skims. Model in all aspects. The brand did not immediately respond to Yahoo Entertainment’s request for comment.

“I’ve always loved ‘Skim,’ and I was so excited when they asked me to star in the event,” Cooper said in the press release. “It was so fun to be a part of this event before my own wedding celebration.”

Kardashian co-founded Skims in 2019 with Emma Grede, who is also the brand’s chief creative officer. She has been famous for nearly two decades, staying relevant by starting conversations. The models she chose for Skims were somewhere in the middle.As of 2023, the brand Valued at $4 billion.

Perfect for holiday themes Homewear advertising, Skims reported on Kansas City Chiefs quarterback Patrick Mahomes, his wife Brittany Mahomes and their children at an event in November. The Chiefs were on a hot streak and Brittany was in the game with taylor swift.

Ahead of Super Bowl, Usher stars in ‘Skims’ Men’s clothing advertising.when everyone is dissecting their high profile relationshipKourtney Kardashian (Kourtney Kardashian) and Megan Fox (Megan Fox) posed for Skims together.

Hannah Eve, Founder and CEO Current institutionSkims is strategically choosing hot influencers and celebrities to model its apparel in a way that looks more like a magazine cover than a fashion brand, a social media marketing firm tells Yahoo Entertainment.

“Skims is cementing its place in pop culture,” she said. “They create noteworthy moments through partnerships and collaborations, so when they announce a product, we talk about it as if it means something more. It’s more than that.”

Eve also pointed out that while this is clearly a Kardashian brand, she herself often appears in ads for the brand — including that infamous one “Nipple Bra” Advertisement — It exists on “Beyond Kim” and the “Kardashian Family Mafia Network.” For Kardashian viewers, part of the fun is seeing who will be chosen to be part of a Skims commercial.

“It’s impressive to be chosen for their campaign because they are so picky,” Eve said. “Being in a Skims ad is as coveted as a Vogue cover or Sports Illustrated’s annual Like a rookie.”

Eve says it’s strategic for Skims stars to feel so popular because they’re often associated with limited product releases, also known as “drops.”

“This goes hand in hand with urgency – you have a limited amount of time to purchase a limited number of items related to a certain milestone, e.g. [Cooper’s] wedding advertising and [Mahomes’] Holiday loungewear,” she explains.

She also predicts we’ll soon see Sofia Richie in a Skims maternity ad.

As a result, “Skims” feels like it has a life beyond Kardashian — or at least it’s a product of her culturally savvy persona rather than just a tool to enhance her image.

“If you go to the Skims Instagram right now, you have to scroll for a while to see Kim’s photo,” Eve explained. “Look at Rhode, Hailey [Bieber] And that’s all. There’s so much Selena in Rare Beauty’s feed [Gomez]. Skims is bigger than Kim. “

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