The Association of Independent Mortgage Specialists is facing criticism from members after it appointed a leader whose own loan shops used triggering cues that the industry group advocated against.
“Much of the AIME community focuses on local mortgage brokers who have built their businesses around relationships within their respective communities,” said Breon Price, owner of UMC Capital. “Companies like Haddad that market and buy trigger leads are Directly hinders those relationships.”
AIME has always strongly opposed the use of
According to Haddad’s post in the Facebook group Brokers are Better, which is run by AIME leadership, nearly 20% of Next Door Lending’s business is brought in through triggered leads. In a recent video, Haddad claimed that brokers who were not AIME members would “in the event that a trigger event touches any AIME member’s business, the client would be handed over to them,” an AIME spokesman added. Next Door Lending said.
AIME said on Thursday it would continue to “support trigger-led reform” and believed in “the advocacy work of the Broker Action Alliance to advance this reform”.
“If this reform becomes law, [Next Door Lending] will support any necessary changes to its business practices,” an AIME spokesperson said.
AIME was founded in 2018 and has 65,000 members as a group in part to introduce brokers to wholesalers and facilitate relationships between brokers and account managers. Tiered membership structures, including free options, allow brokers varying degrees of access to the organization’s recommended listings and activities. The appointment of a new CEO has prompted some members to advocate for greater inclusion and transparency in the organization.
“AIME does a great job of bringing us together because we are organized as a community,” said Ramon Von Walker, owner of brokerage Client Direct Mortgage and an AIME member.
“But what’s happened recently is that the mission and decision-making have gone off the rails,” he added. “There’s been a lack of transparency, especially around ownership and compensation structures, and a lot of people are questioning what value they’re really getting.” Aimee’s. “
Andrew Dort, the boss of brokerage firm Pride Lending, recently left the organization, in part due to a lack of transparency in its internal operations and a lack of representation from the LGBTQ+ community.
“AIME doesn’t really disclose who the board members are, and they don’t elect board members. For a trade organization that claims to represent us, they’ve done a pretty poor job of allowing us to represent ourselves internally,” he said. “
Plans to change protocol. According to a spokesman for the organization, “open elections for additional board seats” [is] “Coming soon,” AIME “hopes that diverse members of our community will nominate themselves for the opportunity to be voted onto the Board of Directors through our membership’s democratic election process.” “
Some have also criticized the organization, saying it censors conversations on its Facebook group and places restrictions on what brokers can and cannot discuss.
“They silenced a lot of people,” said Dot, whose comments were echoed by other sources who spoke to NMN. “Multiple of my posts were deleted without any comments. Content I posted there was also deleted. Or it wouldn’t even be published because they didn’t approve it. “
In response to these claims, an AIME spokesperson said the organization’s goal is to “encourage members who provide constructive feedback to help improve the organization, but we want to do so respectfully so that all members of the community feel safe to participate.”
“To do this, our organization can better educate our community about these rules and the process for how, when and why we ban members,” she added.